Sam
Jamsheedi
Global Chairman of the Board of Directors
Trademark Group of Companies
President of the Australian Saudi
Business Council and Forum
Introduction
Sam Jamsheedi is a renowned Australian entrepreneur and the visionary founder of the Trademark Group of Companies, an internationally recognized entity with offices in Australia, the UAE, Saudi Arabia and UK.
He also serves as the chairman of the Australian-Saudi Business Council and Forum (ASBC/F) promoting trade and investment between Australia and Saudi Arabia.
His entrepreneurial spirit and strategic leadership have been pivotal in bridging business opportunities between Australia and the Middle East, mainly focusing on Saudi Arabia.
Beginning of the Journey
In July 2022, a visit to Saudi Arabia revealed the immense potential for Australian businesses within the Kingdom’s rapidly transforming economy. Recognizing the need for greater market access, strategic efforts were made to establish business connections and facilitate trade opportunities between the two nations.
These initiatives have led to multiple trade delegations, the establishment of the Trademark Group’s regional headquarters in Riyadh, and the formation of the Australian-Saudi Business Council and Forum (ASBC/F). Officially recognized by both the Australian and Saudi governments in November 2023, ASBC/F now serves as the primary business council and trade conduit between both nations.
Professional Summary
- Visionary Entrepreneur : Founder and Chairman of the Trademark Group of Companies, with offices in Riyadh, Dubai, and Sydney.
- Trade and Investment Leader : Chairman of the Australian Saudi Business Forum, fostering bilateral trade relationships.
- Global Business Acumen : Extensive experience in local and international developments, venture capital, and inbound and outbound investments.
- Market Expertise : Proficient in market trends, mergers and acquisitions, and consulting on strategic business partnerships.
- Cultural Understanding : Skilled in understanding foreign markets, traditions, and business practices, creating long-standing relationships between Australian and international entities.
- Strategic Networking : Building a broad business network between Australia, Asia, and the Middle East through a deep understanding of the global context and the Australian business environment.
- Partnership Development : Collaborating with industry allies to exceed business objectives
- International Trade Knowledge : Providing essential insights into international trade investment for Australian businesses in the Middle East and Asia markets.
- Historical Milestone : Formation of the first official Business Council between Australia and Saudi Arabia.
Accomplishments
- International Logistics Company: Built a national presence in Australia.
- Platform for Business Expansion: Established a platform used by over 150 reputable companies for business growth.
- Business Networks: Assisted in embedding networks between Australian and Saudi Arabian businesses.
- Iconic Developments: Co-founder of 8Meydan Dubai, a 74-story development expected to be completed in December 2026.
- Trade Missions: Led numerous trade missions to Saudi Arabia, connecting Australian businesses with emerging opportunities.
- Trade Delegations: Led the largest Australian trade delegation to Saudi Arabia and multiple subsequent missions, connecting over 200 Australian companies with emerging opportunities.
- Trade Deals: Signed significant trade deals, including a key agreement with the Federation of Saudi Chambers, to boost bilateral trade and investment.
- Government Collaboration: Worked closely with Australian and Saudi Arabian government officials to support Saudi Vision 2030 and establish the Australian Saudi Business Forum, a non-profit organization promoting trade between the two nations.
- Bi-Lateral Development: Hosting the inaugural Australian Exhibition in Riyadh in October 2024, the First event of its kind globally
Positions Held
Advisor | Confidential Government (11/2025 – Present)
- International Enterprise Development
President | Australia Saudi Business Council & Forum (12/2022 – Present)
- Developed bilateral business relationships between Australia and Saudi Arabia.
- Arranged and executed trade missions and delegation.
- Collaborated with government initiatives to boost trade.
Founder and Chairman of the Board of Directors | Trademark Group of
Companies (11/2020 – Present)
- Conducted market research and developed operational initiatives.
- Created the organisation’s mission and vision statements.
- Led recruitment and development of strategic alliances.
Head of Emerging Markets | Benchmark Capital (8/2024 – Present)
- Identifying investment opportunities and feasibilities from emerging markets.
- Investor management.
- Identify Growth Opportunities.
- Partnership Development.
- Adaptation of Global Strategies.
- Risk management.
Australian Chairman | Ayana Holdings LLC (07/2023 – Present)
- Established in Dubai, Ayana Holding partners with local and international companies to provide services across diverse industries.
Founder and Managing Director | Trademark Global PTY LTD (08/2010 – 01/2022)
- Oversaw large-scale construction projects in Australia, ensuring logistical deadlines and supply chain requirements were met seamlessly.
Strengthening Global Trade Through Strategic Delegations
As a strong advocate for international trade and investment, I have dedicated my career to forging meaningful connections between Australia, Saudi Arabia, and the United Arab Emirates (UAE). My work has been focused on creating opportunities for businesses to expand into new markets, engage in high-value collaborations, and contribute to the economic growth of multiple regions.
Leading government-backed trade delegations has been instrumental in strengthening ties between key industries and policymakers. I have had the privilege of facilitating high-profile missions from Saudi Arabia to Australia, including collaborations with the Ministry of Industry and Mineral Resources. These delegations have unlocked opportunities in critical sectors such as mining, manufacturing, and advanced technologies—paving the way for innovation and mutual growth.
I have also led delegations from Australia to the UAE, where they were hosted by the Dubai Economy. These missions have allowed Australian companies to showcase their strengths in renewable energy, education, and agriculture while exploring the UAE’s vast investment opportunities and its strategic position as a global trade hub.
Within Saudi Arabia, my efforts have enabled Australian businesses to engage with Vision 2030 initiatives, fostering partnerships in industries such as construction, healthcare, advanced manufacturing, and logistics. To date, I have helped over 500 companies explore new markets and establish strong bilateral trade and investment ties. My commitment to building cross-border bridges continues to drive economic growth and create long-term opportunities for businesses in these regions.
Aussie Expo:
A Game-Changer for Bilateral Trade
I envisioned the Aussie Expo as a transformative platform that would redefine how nations engage in trade, investment, and innovation. Inspired by Saudi Arabia’s Vision 2030 and my commitment to strengthening Australia’s economic ties with the Kingdom, I conceptualised and led the first-of-its-kind event, bringing together industry leaders, policymakers, and investors to explore new business frontiers.
Held under the esteemed patronage of His Excellency Bandar AlKhorayef, Saudi Minister of Industry and Mineral Resources, and endorsed by Senator the Hon Don Farrell, Australia’s Federal Minister for Trade and Tourism, the Expo became a historic milestone in bilateral relations. It united over 1,500 attendees, 40 leading exhibitors, and 35 prominent speakers, representing key industries such as mining, advanced manufacturing, education, healthcare, and renewable energy.
The Expo not only showcased Australia’s innovation and sustainability leadership but also provided businesses with unparalleled access to Saudi Arabia’s rapidly growing market. With strong government backing from both nations, it became a symbol of cooperation, ambition, and shared economic vision.
From securing high-level endorsements to curating an impactful program, I ensured the Expo’s success, setting a global precedent for international trade collaboration. This initiative has not only facilitated meaningful business partnerships but also laid the groundwork for future bilateral trade opportunities. With the continued support of industry and government leaders, the Expo remains a defining moment in strengthening economic ties between Australia and Saudi Arabia.
Meeting with HRH Prince Al Waleed Bin Talal
One of the greatest honours of my career so far, being invited to the office of His Royal Highness Prince AlWaleed bin Talal Al Saud, the richest man in the Middle East and one of the world’s most respected investors and philanthropists.
His Royal Highness is the visionary force behind iconic investments such as Four Seasons, Citibank, Uber, X (formerly Twitter), Rotana, Accor Hotels, VOX Cinemas, FlyNas and more a true pioneer in global business.
What struck me most was not just his business acumen, but his humility, his warmth, and his openness in conversation. A gentleman whose reputation precedes him, yet whose presence is disarmingly down-to-earth.
Beyond business, His Royal Highness has always championed philanthropy and progress, with a forward-thinking spirit that continues to shape the region and the world.
Saudi–ANZUK Forum 2025: Strengthening Global Partnerships Under Vision 2030
In October 2025, I had the privilege of leading and hosting the Saudi–ANZUK Forum 2025 in Riyadh through the Trademark Group of Companies, in partnership with the Australia Saudi Business Council & Forum (ASBC/F).
The Forum brought together ministers, mayors, and business leaders from Saudi Arabia, Australia, New Zealand, and the United Kingdom, uniting under one shared purpose — to strengthen international collaboration and advance the ambitions of Saudi Vision 2030.
Over two incredible days, we explored opportunities across innovation, healthcare, education, logistics, manufacturing, and women’s empowerment, with inspiring contributions from global leaders.
This experience reinforced my belief in the power of international cooperation to drive economic transformation, innovation, and long-term growth across nations.
Signing a Strategic Partnership Between Trademark Group and Saudi Awwal Bank (SAB)
I’m proud to have formalised a strategic partnership between Trademark Group of Companies and Saudi Awwal Bank (SAB) — a milestone that strengthens the financial and trade bridge between Australia and Saudi Arabia.
This agreement builds on the momentum of our Vision 2030 Insights Forum in Sydney, where Tony Shaw, CEO of HSBC Australia & New Zealand, and Tony Cripps, CEO of SAB, shared powerful insights into the Kingdom’s transformation and its growing alignment with Australia’s investment and innovation sectors.
Through this partnership, we aim to enhance bilateral cooperation across finance, technology, and enterprise growth, enabling cross-border capital flow and supporting the goals of Saudi Vision 2030.
This collaboration reflects my ongoing commitment to connecting markets, empowering business relationships, and creating long-term value between Australia and the Kingdom of Saudi Arabia.
Supporting the Largest
Saudi Health Delegation to Australia
I was privileged to play a leading role in supporting the largest ever Saudi health delegation to Australia,
led by His Excellency Fahad AlJalajel, Minister of Health of the Kingdom of Saudi Arabia, through the
Australia Saudi Business Council and Forum (ASBC/F).
The delegation included senior representatives from across the Saudi health ecosystem, such as the
Health Holding Company, National Unified Procurement Company (NUPCO), and the Saudi Red
Crescent Authority, and engaged with leading Australian stakeholders in Melbourne, Canberra, and
Sydney. Key meetings were held with St. John Ambulance Victoria, eClinic Victoria, Monash University,
CSL, Royal Prince Alfred Hospital, and UNSW, with discussions centred on strengthening collaboration
and knowledge exchange across the health sector
I also had the honour of hosting a high-level Roundtable for His Excellency the Minister of Health,
convening senior leaders to explore new opportunities for partnership between both nations. The visit
further resulted in the signing of several strategic MOUs between Australian and Saudi stakeholders,
reinforcing cooperation in healthcare, research, and innovation
Signing a Landmark
MOU with NUPCO
I had the honour of signing a landmark strategic Memorandum of Understanding (MOU) on
behalf of the Australia Saudi Business Council and Forum (ASBC/F) with the National Unified
Procurement Company (NUPCO), witnessed by His Excellency Fahad AlJalajel, Saudi Minister of
Health.
This milestone marked a significant advancement in strengthening trade and investment ties
between Australia and the Kingdom of Saudi Arabia. It created a trusted platform for Australian
pharmaceutical and healthcare companies to access the Saudi market, unlocking opportunities
for innovation, collaboration, and commercial growth.
Through this partnership with NUPCO—the Kingdom’s leading
healthcare procurement and logistics provider—I was able to help
establish a framework that expands the presence of Australian health
products and solutions in Saudi Arabia, while creating long-term,
sustainable partnerships that benefit both nations.
Strengthening Education Partnerships with Saudi Arabia
I was honoured to host His Excellency Yousef Al Benyan, Minister of Education of the Kingdom of Saudi Arabia, and a distinguished delegation as part of their official visit to Australia through the Australia Saudi Business Council and Forum (ASBC/F).
The delegation engaged with leading Australian universities, vocational institutions, and training providers, exploring Australia’s strengths in higher education, technical skills development, and research collaboration. These exchanges highlighted the alignment between Australia’s globally recognised education sector and Saudi Arabia’s Vision 2030 ambitions to build a world-class education system.
I was also privileged to convene a dedicated Roundtable for His Excellency the Minister of Education, bringing together senior Australian stakeholders to share expertise and explore opportunities for joint initiatives across early childhood education, tertiary learning, and workforce development.
This visit underscored the importance of education as a foundation for innovation, skills, and long-term prosperity. I extend my sincere thanks to our partners and stakeholders who contributed to this successful engagement, helping to lay the groundwork for deeper collaboration between Australia and the Kingdom in the years ahead.
Briefing the Australian Prime Minister on Trade Achievements
Following the success of the Aussie Expo, I was honoured to present the event’s outcomes to Australian Prime Minister Anthony Albanese and senior cabinet members in Canberra. This high-level meeting underscored the transformative impact of the Expo in advancing Australia-Saudi trade relations and highlighted the wealth of opportunities that had emerged from the initiative.
With the support of Australian-Saudi Business Council and Forum (ASBC/F) Ambassador, the Hon. Joel Fitzgibbon GAICD, my team and I showcased the Expo’s role in fostering bilateral collaboration. These discussions solidified trade ties between Australia and Saudi Arabia, opening new avenues for investment, innovation, and long-term economic partnerships.
This engagement reinforced the importance of strong international economic relationships, aligning with both nations’ strategic objectives for growth and resilience. By facilitating direct dialogue between government and business leaders, we set the stage for sustainable development, industry expansion, and strengthened trade policies that will benefit businesses in both regions.
This milestone further established my role as a key driver of global trade and investment, committed to delivering meaningful economic outcomes for Australia, Saudi Arabia, and beyond.
Pioneering High-Level Ministerial Engagements
As part of my ongoing efforts to enhance international business collaboration, I led a landmark ministerial webinar, bringing together:
- Australia’s Federal Minister of Resources, The Hon. Madeline King
- Saudi Minister of Industry and Mineral Resources, His Excellency Bandar AlKhorayef
- Vice Minister for Mining Affairs, His Excellency Khalid Al-Mudaifer
This historic dialogue marked the first-ever joint discussion between these high-ranking officials, focusing on expanding bilateral trade opportunities between Australia and Saudi Arabia.
The webinar served as a strategic platform to align Australia’s vast resources sector with Saudi Arabia’s Vision 2030 economic diversification goals. By facilitating this exchange, I was able to highlight key synergies in mining, minerals, and advanced technologies, strengthening the foundation for long-term business partnerships
Navigating cross-border relations and bringing influential stakeholders together is a core part of my work. This initiative underscored my ability to foster high-level collaboration, advancing economic growth and innovation in both regions
Elevating Australia’s Construction Industry on a Global Stage
As Global Chairman of Trademark Group, I am proud to lead Australia’s official representation at Big 5 Global, the world’s largest construction industry event. This partnership is a significant milestone for Australia’s construction sector, strengthening its connection to the global infrastructure market and unlocking new opportunities for investment and collaboration.
In a landmark agreement, I formalised this partnership alongside the Vice President of DMG Events, with NSW Trade and Investment Commissioner, Mr. Moin Anwar, in attendance. This appointment followed the highly successful Investment NSW and Australian-Saudi Business Council and Forum (ASBC/F)-led delegation to Big 5 Construct Saudi, where 12 leading NSW companies showcased their capabilities on an international stage
With Australia’s construction sector poised for global expansion, my team and I are committed to ensuring the success of this initiative. By working closely with the New South Wales government, we continue to strengthen Australia’s international presence in infrastructure development, driving new investment opportunities and fostering industry excellence.
Bringing Sobha Realty to Australia
As part of my vision to expand global business connections, I am pleased to welcome Sobha Realty, one of the UAE’s top three developers, as an executive member of Trademark Group of Companies
This partnership marks a major step in Sobha Realty’s expansion into Australia, leveraging Trademark Group’s extensive business network to establish high-value industry connections and unlock new investment opportunities
Sobha Realty has set global benchmarks in luxury real estate, and its entry into the Australian market aligns perfectly with Trademark Group’s mission to drive cross-border investment and international business growth
Through this collaboration, Sobha Realty gains access to strategic partnerships and a robust business platform, reinforcing its presence in the Australian market while contributing to the strength of Trademark Group’s executive business community.
Strengthening
Australia–Qatar Trade Relations
During his mid-term visit to Australia, His Excellency Shane
Flanagan, Australian Ambassador to Qatar, visited the Trademark
Group Headquarters in Sydney
An executive roundtable was held with key members to examine
opportunities for expanding bilateral trade and investment
between Australia and Qatar, identify priority growth sectors, and
strengthen commercial links across both markets
This engagement contributed to advancing dialogue and
fostering stronger economic cooperation between the two
nations.
Strengthening
Australia–Saudi Trade Relations
As part of our ongoing commitment to strengthening Australia–Saudi
relations, I hosted a dynamic and forward-looking event through the
Australian-Saudi Business Council and Forum (ASBC/F), spotlighting the
evolving trade horizons and emerging investment opportunities between
our two nations.
The event welcomed The Hon. Anoulack Chanthivong MP, NSW Minister for
Industry and Trade, whose reflections on Australia’s economic vision and
international engagement added significant depth to the discussion
It also featured the virtual participation of Mr. Moin Anwar, New South
Wales Trade and Investment Commissioner to the Middle East, and Mr. Atif
AlOthri, Saudi Commercial Attaché to Australia and New Zealand, both
providing valuable insights into bilateral trade and strategic collaboration.
His Excellency Meshare Ben Naheet, Consul General of the Kingdom of
Saudi Arabia to Australia, attended in person, reinforcing the commitment
to further developing bilateral relations
Forbes Australia
The entrepreneur connecting Australian
companies to the mega-projects and
investments of a booming Saudi Arabia.
Arab News
Saudi Arabia and Australia sign deal to boost
trade ties
Arab News
Australian firms set sights on Saudi construction sector as trade ties deepen
Published Articles
Arab News
Sam Jamsheedi and Faisal Bouzo: The
driving forces behind Saudi-Australian trade
relations
Business News Australia
“Like Dubai 20 years ago”: Trademark Group
connects Aussie businesses to Saudi boom
Arab News
Australia seeks to boost economic ties with
Saudi Arabia, says envoy
